Inequality in socially permissible consumption

Contributing to the burgeoning discourse on economic inequality, we expose an inequality in what the poor are socially permitted to buy. Across 11 experiments (n = 4,179), we demonstrate that lower-income individuals are held to more restrictive standards of permissible consumption, judged negatively for purchasing the same items as their higher-income peers. We rule out the explanation that higher-income people are socially permitted to consume more simply because they can afford more; instead, we find lower-income people are socially permitted to consume less because they are presumed to need less. These findings suggest that—in addition to economic disparities that restrict what lower-income individuals financially can consume—there is an inequality in what they are socially permitted to consume.