Michael I. Norton

Michael I. Norton

Harold M. Brierley Professor of Business Administration
Michael I. Norton


Research interests: Psychologist. Effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. 

In the domain of behavioral economics, the psychology of investment: How investing time, labor, and money impacts how people come to value things, from products to people.

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